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 Ningbo Handian Cable Co., Ltd. 

Carrying the heart, Yangfan set sail-Korean Group's network wiring products agent conference 2014 wa

On March 28, 2015, the second national agent conference of Handian Group's network cabling products was grandly held in the red revolution cradle and beautiful city Nanchang-Tynek International Hotel. Attending the agent conference were Shen Dongping, chairman of the group, Shen Xiaofeng, the legal representative of the cable company, Wei Xingshe, deputy general manager of the cable company, Deng Lidong, marketing director of the cable company, and department ministers, regional sales managers, and regional agents nationwide Nearly 100 people participated.

At the meeting, Shen Xiaofeng, the legal representative of the company, delivered an important speech. In 2014, the domestic economic situation was sluggish, and the overall situation of the industry was declining. With the support of agents and customers across the country, the sales of Korea Power's integrated wiring products still achieved a 30% increase. The achievements made in major projects and technological innovations are fully affirmed. At the same time, it also pointed out the existing problems, put forward suggestions for improvement and future development directions. It also puts forward several requirements for the key tasks of improving the quality of sales channels in 2015: First, give full play to joint marketing and agency partner brand building capabilities, and increase brand marketing investment. Regional market promotion and brand building are more dependent on the channel resources of partners, and require the assistance of regional agency partners. It is necessary to abandon the thinking of waiting, relying, and demanding, and it is difficult to obtain returns without investment. Second, improve the ability to deliver services. Agents must establish a basic warehousing and logistics platform and properly stock up. Customers cannot get convenient logistics services in the regional market. Without a long-term and good application experience, it is difficult to establish loyalty to the brand. There is no way to talk about the increase in brand sales. Agents expect a zero inventory operation market. This model saves costs but sacrifice long-term development is not desirable. 3. In terms of channel order, maintain good market order and market rules in accordance with channel policies. Create a harmonious and win-win channel ecological environment.


        The second agenda item of the conference was “2014 Annual Market Report and 2015 Market Planning” by Marketing Director-Deng Lidong. President Deng summarized the work on sales performance, market expansion and brand building in 2014, and explained 2015 Korea Electric Power's integrated wiring market strategy and specific work requirements, and introduced the latest development trend of domestic integrated wiring.


        The third item of the meeting was the 2014 Excellent Agents Recognition Conference. The outstanding agents that have been awarded are determined based on the sales performance and growth rate in 2014. There are ten outstanding agents. They are the core agents and elite representatives of the Korean electric power integrated wiring brand. The share of the Korean electric power brand in the domestic integrated wiring market has increased rapidly. Today's honor is an affirmation of their achievements, and also sets an example for all Korean Electric Cable agents. In the future journey, more outstanding people will emerge on this stage, with this glory and harvest!


      Afterwards, Chairman Shen made an important speech: In terms of company management, team building is particularly important. Selecting and using people is the premise of enterprise development, and assessment and target management are guarantees. At the same time, agents must take the path of professional development, too many brands are too complex, the market is not big, I am not confident, and manufacturers will not support it. At the same time, we must have confidence, determination, and courage to tackle major projects, use various channel resources, and do more projects to achieve rapid development. It is hoped that the agents should follow the example of the benchmarking companies in the same industry, such as Yizhou, Tiancheng, Datang, foreign brands CommScope, Simon and other manufacturers' channels, to continuously learn to improve and narrow the gap.


  In 2014, the Group's investment in ceramic ferrule projects in the field of optical communications has achieved great success, and current product supply exceeds supply. In 2015, Korea Electric Group will further seek investment opportunities in the communications field. As long as there are good projects, we will continue to invest and continue to increase the industry scale of the Korea Electric Group in the communications field. The chairman ’s wonderful speech doubled the confidence of agents across the country. I believe that everyone will work hard and go all out to ensure that Korea Electric Power's comprehensive wiring will definitely reach a new level!


       The next meeting agenda is the introduction of new products of Handen's intelligent electronic wiring system solutions. Yao Chenggang, the Ministry of Internal Trade of Cables, introduced Handen's intelligent electronic wiring system and introduced the main principles of system management software operation. Demo. In response to the newly launched Handen Intelligent Electronic Wiring System, agents across the country have a new understanding of Handen's new products, and have played a positive role in promoting marketing in the next step.


       Next up are conference promotions. In order to repay the agency's strong support for Korea Electric's integrated wiring in the past year, this agent conference has intensified its product promotion efforts. Agents seized the once-rare conference and promotion opportunities this year and all placed orders on the spot. The promotional campaign was a complete success. On the one hand, the sprint boosted the company's sales volume, on the other hand, it provided agents with benefits, increased sales enthusiasm, and promoted a win-win development for both parties.


      At the end of the meeting was the time for agents and guests to exchange and speak freely. The communication at this meeting was very rare. His Excellency Chairman Shen Dongping personally listened to all the questions of the agents present. The guests of the agent speak freely, communicate frankly, communicate with each other, and learn from each other. The agent put forward many problems and suggestions for improvement in all aspects of logistics services, factory stocking, product quality assurance, product packaging details, and ordering business processes. This face-to-face communication made customers deeply feel the affinity of Shen Dong and the determination to solve the problem. There are not many problems, but no one mentions them, and there is no improvement when they are mentioned. In response to this question, Shen Dong clearly rectified the time in the request. Let those existing problems be cured in time!



In the past year, with the joint efforts of all the employees of the company and the full support of all agents, only the development and glory of Korea Electric Power Cable was achieved yesterday. In 2015, let us work together to create a new history; let us move towards a better future with pride.


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